Some real-life experiences shape us as individuals and also the way we perceive the world around. The following post examines the experiences gathered in two industries—publishing and digital media
With the advent of the digital media, the way we perceive the world has changed drastically. And now with iPhone our world has been shrinking all the more. However, in an attempt to gauge the change, the differences and the future I thought of tracing my professional life across two different worlds—the traditional world of book publishing to the lightning fast world of the digital media.
Four autumns ago when I stepped into the world of professional activities, I hardly had an idea as to what life would be like. The colourful picture that I had painted in my mind’s canvas was gradually tarred with the shades of grey, black and white. Though it upholds a bleak image, nonetheless it has made me realize that after all that’s what life is all about—ups and downs with flashes of momentary happiness of which we have to make the best use of.
Going down the memory lane, I can still feel the chill of a December morning while I waiting for my cab to not only my new office but also a new life altogether. Working for an American publishing giant—life changed all of a sudden. Market study, author meetings, book launches, attending national seminars – all in order to bring out books for students who would read them or probably not. Life became an absolute roller coaster ride. Not only so, coming from a Humanities background where I have always dreamt of having a boyfriend who would be as good looking as Lord Byron and would have the poetic talents of John Keats – I never thought I would end up developing manuscripts for domains like Enterprise Resource Planning or Strategic Management. But, here I was not only learning and growing with each project that came across my way but also loving it and enjoying it thoroughly.
By now, digital media had not only forayed but had also started showing off its immense power. Was traditional publishing gradually being threatened? Well, while this still remains a sensitive issue that can be debated over cups of coffee, by default I had to learn the new tactics of the same. Potent Social Media like Facebook and Twitter that we used till now virtually for sharing pictures, now began to taken seriously. Once a book was at its production stage, Facebook pages and Twitter profiles were being created.
Two years went by in a spree. A very short span but a wonderful experience in every aspect—working, learning, making friends, partying and, of course working late times to meet deadlines. As time would have it, I made up my mind now to explore other shores. So, I decided to bid a goodbye to my world of publishing that of course had a blend of academics to end and stepped in to the huge world of Digital Media; whose vastness still seems far beyond my capabilities to gauge.
Once I made my entry official into Digital Media, I was bowled over by its power. Little did I know, prior to this, the supremacy of search engines! You type anything on the task bar and there you are—thousands of links opening up at one go. Search, browse, click and get the required information. Whether you want to research on the pyramids of Peru or want to understand the intricacies of Search Engine Optimization—all will be available to you within a click away. And as far as options in writing are concerned, content development has vast career options. Researching the Internet and coming with utmost variations in your content and backing it up authentic data is a task in itself.
A lot of people have often discouraged me whenever I tried to prove one industry’s supremacy over the other. But, in my opinion though both cater to a different target and consumer behaviours also differ—somewhere they do merge – content. For one it is content for books and for another it is content for websites. Whatever it may be, quality content makes it worth. The more authentic and genuine your content is, the more you tend to make it big. From the little experience I have had, I have arrived in the conclusion that hard work and ensuring quality does pay.
As for now, as a professional I can vouchsafe that I consider myself lucky to have experienced the best of both the worlds – publishing and digital media.
Author Bio:Sampurna Majumder is a professional writer and a passionate blogger. Currently she is writing content for several websites such as Naukri.com that cover latest trends related to jobs and work related issues in the world and India in general such as these as well as other fields.